conquest of Mexico and Peru essays

conquest of Mexico and Peru essays The Conquest of Mexico began with Hernan Cortez. Cortez after working his way up as a soldier and a writer in Santa Domingo and Cuba was given a rescue mission to the Yucatan to search for Grijalva who hadnt returned from his expedition. Cortez goes to Mexico and by interacting with neighboring Mayans he was lead to the island of sacrifices. This is how Cortez discovered the Aztecs. Once Cortez knew that there were riches and much more opportunities for himself he decided to conquer Mexico. Velasquez orders Cortez to return to Cuba, Cortez can not conquer Mexico without the kings permission. So in order to get around Velasquezs orders Cortez founds the city of Vera Cruz and sets up a council to assume royal power and allow the invasion of the Aztecs. Cortez, having such a advantage over the local tribes with his horses and guns, had no problem with the help of his translators to ally the local tribes, especially the Tlaxcalas, and get them to fight against the Aztecs. Montez uma, who hears of Cortez and how he slaughtered many leaders after inviting them to a party, meets Cortez at a marketplace in Tlateloco. Cortez easily gains power and keeps Montezuma on house arrest. Meanwhile Velasquez is angry with Cortez for disobeying his orders and sends a crew to arrest him. However when they meet Cortez he convinces them to stay and collect the spoils of conquering Mexico. As Cortez was meeting with his new addition to his army, chaos ensued back in Mexico City where Alvarado was left in charge. The people did not agree with the banning of the human sacrifices and an uprising occurred. Montezuma tried to speak to the people but as he was trying to speak he was hit in the head with a rock and killed. Cortez managed to escape while losing all his treasure along with a few fingers as well. He organizes a counter attack at Tlaxcala with the help of some Spanish reinfo ...

How to Teach the Past Simple to ESL Students

How to Teach the Past Simple to ESL Students Teaching the English past simple verb tense to ELL or ESL students is rather straightforward after youve taught the present simple. Students will be familiar with the idea of auxiliary verbs in the question and negative but not in the positive form. They will be able to convert to past simple using helping verbs as in: Does she play tennis? - Did she play tennis?We dont drive to work. - They didnt drive to work. Theyll also be happy to know that the verb conjugation always remains the same, no matter the subject of the sentence. IYouHeShe played tennis last week.ItWeYouThey   Of course, theres the issue of irregular verbs,  which  can be frustrating because they just have to be memorized and reinforced through practice. A sampling of these: be- was/werecatch- caughtspeak- spokeunderstand- understood Past Time Expressions The key to teaching the past simple effectively is making it clear from the beginning that the past simple is used when something begins and ends in the past. The use of appropriate  time expressions will help: last: last week, last month, last yearago: two weeks ago, three days ago, two years agowhen past: when I was a child, when she worked in New York Start by Modeling the Past Simple Begin teaching the past simple by speaking about some of your past experiences. If possible, use a mix of regular and irregular past verbs. Use time expressions to provide context. Its also a good idea to mix in some other subjects such as my friend or my wife to signal that there is no change in the conjugation of the past simple other than putting the verb into the past. I visited my parents in Olympia last weekend.My wife cooked a wonderful dinner yesterday.We went to a movie yesterday evening. Continue modeling by asking yourself a question and providing the answer. Where did you go last week?  I went to Portland yesterday.When did you have lunch yesterday? I had lunch at 1 oclock yesterday.Which level did you teach last month? I taught beginner- and intermediate-level classes. Next, ask students similar questions. Its a good idea to use the same verbs- for example: went, had, played, watched, ate- when asking questions. Students will be able to follow your lead and answer appropriately. Introduce Regular and Irregular Verbs Using the verbs youve introduced, quickly ask students the infinitive form for each verb. Which verb is went?  goWhich verb is cooked? cookWhich verb is visited? visit Which verb is had? haveWhich verb is taught? teach Ask students if they notice any patterns. ​Usually, a few students will recognize that many past regular verbs end in ‑ed. Introduce the idea that some verbs are irregular and must be learned individually. Its a good idea to provide an irregular verb sheet for their study and future reference. Quick drills, such as a past simple grammar chant, will help students learn irregular forms. When discussing past regular verbs, make sure that students understand that the final e  in ‑ed  is generally silent: listened - /lisnd/watched - /wacht/   BUT: visited - /vIzIted/   Introduce Negative Forms Finally, introduce the negative form of the past simple through modeling. Model the form to the students and immediately encourage a similar answer. You can do this by asking a student a question, then modeling a negative and a positive sentence. When did you have dinner yesterday?  (student) I had dinner at 7 oclock.Did he/she  have dinner at 8 oclock? No, he/she didnt have dinner at 8 oclock. He/she had dinner at 7 oclock. Resources and Lesson Plans to Practice the Past Simple Explaining the Past Simple on the Board Use a past tense timeline to visualize the idea that the past simple is used to express something that began and ended in the past. Review time expressions that are used in the past, including last week, last month, and last year; in dates; and yesterday. Comprehension Activities After students are familiar with the form, continue expanding their understanding of it, as well as irregular verbs, with comprehension activities. Using stories of vacations, listening to  descriptions of something that  happened, or reading news stories will help underline when the past simple is used. Pronunciation Challenges Another challenge for students will be understanding the pronunciation of the past forms of regular verbs. Explaining the idea of voiced and voiceless pronunciation patterns will help students understand this pronunciation pattern.

Research Finding and Analysis Coursework Example | Topics and Well Written Essays - 1750 words

Research Finding and Analysis - Coursework Example It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share, but also widen that share. The following are reviews of customers of various online retail shops such as M&S, Chums, MarshallWard, Tescos, Generation Online, AA, ASOS, Dressespro, Woolovers, Gothic Shop, Pink Girl Dresses, Jacamo, Discount Urban Wear, M and M Direct, Dorothy Perkins, Home, Universal Textiles, EnVie Lingerie and Swimwear, My Tights, Laskys, Figleaves, Dress4Less, Evans, DressRail, FF Chloe replica Bags, Fancy Dress Outfitters, and Fallen Hero UK, on various issues related to online shopping. I. CODING THEMES A) PCHSNGPRO = Purchasing Procedure R: 1 â€Å"The website of Chums.co.uk provides complete information about the procedure of online shopping to the naive shoppers.† R 2: â€Å"M&M is an ideal website.† R 3: â€Å"All the customers also find this procedure simple and understandable.â €  R 4: â€Å"Most customers know about the procedure of online shopping however, if not, they can find it on the respective website.† R 5: â€Å"The woolovers site is easy to navigate.† R 6: â€Å"Almost every customer opined that clothing online shopping websites provide simple and easy procedure of purchasing.† B) PRODQLTY = Product Quality R: 1†M&S is one of the best shops to visit, lots to choose from and the best quality goods you can get at a good price.† R 2: â€Å"Of high quality product, well on time and same as it was seen on internet.† R 3: â€Å"Fantastic quality is the main factor that is influencing the decision of the people to purchase clothes online.† R: 1 â€Å"The quality of the gown I bought from an online retailer best exemplifies the reason why I like purchasing online.† R 2: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† C) DELSPEED = Speed of Delivery R 2: â€Å"The AA is brilliant. Its service is fast and the AA man was very nice.† R: 1 â€Å"Although there are some problems while placing order from Canada but later on, all the issues were addressed properly therefore, it was a mixed experience.† R 3: â€Å"Fast delivery of the items and even the issues of quality and fitting also not making problem for online shoppers.† R 5: â€Å"Very fast delivery. Good quality item and excellent value for money. Very pleased.† R 6: â€Å"It is an excellent website, cheap products and great delivery.† R 7: â€Å"Fast delivery and excellent service provided by online retailers, huge range and variety of clothes.† D) CTMRSVCS = Quality of customer services R 1: â€Å"The AA is brilliant. Its service is fast and the AA man was very nice.† R 2: â€Å"Staff is very helpful and understanding.† R 3: â€Å"Good customer service is one of the reasons of clothing online shoppi ng.† R 4: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† E) BUSREP = Business Reputation R 3: â€Å"I have always found and will continue to say M&S are of the highest standard.† F) PRS = Prices of products R 4: â€Å"Laskys is great, after much research, I found Laskys.com to be the cheapest internet shop I could find, so I went ahead and bought from them.† R 2: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† R 6: â€Å"It is an excellent website, cheap products and great delivery.† G) PO = General Positive Comments R: 1 â€Å"Placing order online saves telephone bill.† R 2: â€Å"†¦the availability of perfect and easy navigating sites and delivery of the i

Ocean fishery sustainability Essay Example | Topics and Well Written Essays - 500 words

Ocean fishery sustainability - Essay Example This is in relation to the fact that these factors are the main contributors of overfishing. According to National Geographic (1), the 90 million tons of fish caught from the ocean by 1989 was the main contributing factor for the current low number of fish in the ocean. From this assertion, it is apparent that the population of fish in the oceans cannot withstand fishing that is beyond 90 million tons. Though challenging, it is possible to make ocean fisheries sustainable. One of the key things that need to be done in order to achieve the sustainability of fisheries include recovering the depleted fish stocks in addition to maintaining them at levels above that is required to generate Maximum Sustainable Yield (Juzgado 1). Restoring the destroyed marine ecosystems to a condition that is healthy will protect the ocean organisms (Juzgado 1). According to Ale and Howe (1), the logistic growth curve is used by scientists to predict the carrying capacity of fish in a given water body. Despite its extensive use in the field of fisheries, it is apparent that the population of fish continues to collapse. The main reason for the failure of the logistic growth curve in management of the population of fish is that predictions often are not useful because they do not involve the prediction of the community composition (Ale and Howe 1). In addition to the options of control of overfishing discussed above, elevation of the oceans to the topmost levels of the UN system will aid reduce the problems associated with overfishing (Juzgado 1). This will be achieved by the UN system enabling not only a cross-cutting approach, but also a timely response to key threats and opportunities to the oceans’ ecosystem. Since overfishing has become a menace in the whole world, it is essential for the marine sanctuaries to be established so as to provide a secure habitat for the fish.

Some Good Marketing Funda Essay Example for Free

Some Good Marketing Funda Essay Some good marketing Funda! you can find much more at the link provided in the end.. Do read.. Marketing GD me mast points hai bolneko! When we think of marketing, we often think of Marketings efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and subscription commerce—but also most other business. Consider consumer packaged goods companies that used to have no direct relationship with customers, who bought in box stores. Many CPG companies are now using online and social mediums to build direct relationships with their customers. In this world, customer retention is just as important as customer acquisition. So how do the 7 Ps of marketing apply to customer retention marketing? 1. People are the most important. Retaining customers is about building relationships, and relationships are about people. Treat your customer as a person, and not a customer; start by hiring people who show they care about others. Compare how you behave driving in rush-hour traffic with how you drive down your own street past your neighbors. When you know you will see people again, or if you want to see them again, you treat them better. The whole company needs to care about customers and customer retention, and one executive must be responsible to ensure thats so—hence the rise of the chief customer officer. 2. Product is a very close second in importance to People. If your product is off, you will have a difficult time with the rest of the Ps. However, if the product is on target, you will accomplish the rest of the Ps much more easily. When designing your product or service for maximum customer retention, provide quick time to value, continued value over time, and high quality (those are what Apple does so well). Sometimes there is another P: Packaging. I include packaging as part of the product (or service), and the key to it is polish. 3. Place obviously matters when you are figuring out where to put your physical store, but what about when youre online? Does it matter there? Yes. If I am looking to communicate with my customer and offer them an upsell, I could send them an email or message them right while they are shopping, browsing, or working on my site. The first communication is out of context and has a low chance of response. The second is in context and has a higher likelihood of response. â€Å"Place† is context, and context matters. 4. Price. In any good relationship, people take care of each other. That is now the expectation in the customer-business relationship as well. Our customers assume that we will look after them. That is what they pay us to do. In an e-commerce business, that sort of relationship means providing deals for our recurring customers. In a subscription business, that means rolling new features (some, not all) into the service, over time, without charging more. 5. Promotion. How should you promote your product or service to customers to retain them, upsell to them and keep them for the long haul? Quite differently from how you promote to a prospective customer. Why? Because the person is your customer. You know, or should know, him or her. You know what the customer bought from you or how he or she uses your service. You can use that information to message customers in a more targeted, appropriate, helpful, and effective way. Dont spam them with the same generic info you send to everyone else. Send them targeted emails and in-context messages. 6. Processes. To succeed in all of the previous Ps, and for this success to be more than a one-time fluke, you need good processes, such as monitoring social media and engaging customers there, surveying customers for satisfaction, and implementing marketing automation. My company uses its own customer engagement solution to understand how each customer is engaging with the business. We look for positive or negative patterns and respond accordingly, sometimes by person or email but often right in our application with a targeted message based on behavior. 7. Positioning. If you want to retain your customers, you have to know who you are and communicate that clearly and repeatedly to them so they know who you are as well. Foremost, however, is this: Your actions must communicate your positioning. Those actions are showcased in the people you hire, the product you ship or service you deliver, the price you charge and the discounts you provide, the place and promotions you choose, and the processes you put in place. Combined, your words and actions say This is who we are and what you can expect of us. By acting on the 7 Ps of Customer Retention Marketing, you can keep your customers; make their interactions with your business successful; and in so doing make your business more successful.

People know what they do; they frequently know why they do what they do

People know what they do; they frequently know why they do what they do; but what they don't know is what what they do does. Introduction With technology moving at such a rapid pace, etiquette and ethics have a hard time keeping up. Five years ago few people had even heard of electronic mail or "e-mail" and even today, whether to add a hyphen or not it is of trivial debate. As a society, we hold dear the value of privacy and confidentiality as a basic fundamental right. Access to the new technology of electronic mail can jeopardize both values. What privacy rights should employees enjoy, and how can these be reconciled with the legitimate need of organzations to control and manage their network? People have come to depend on email as a way to communicate, even actually creating less of a divide for families that live far away or even in another country. But there are quite a few ethical concerns that we, as a society, should begin to consider. The hardest part, as with most ethics, is definition of what is right or wrong and ultimately . . . compliance. Does electronic mail present ethical dilemmas in the areas of confidentiality, security, and ownership? And further, will the actual tone of writing create ethical and social implications in the way that we communicate? This is an essential issue for society as a whole. If this newly created "cyber-community" doesn't have some kind of consistency then frequent misunderstandings can and will occur perhaps even causing social turmoil. A Bit of History In 1775, the colonies needed a way to communicate with each other. Statesman Benjamin Franklin, the first Postmaster General, helped develop the postal system we know today. This system helped bind the new natio... ...uman Resource Management. " Workplace Privacy Poll." 1999 Online. Available:http://www.shrm.org/surveys/privacy.htm Soden,A., "Protect Your Corporation From Email Litigation," Corporate Legal Times, May 1995. http://www.stedwards.edu/stubook/comput.htm www.aptosjr.santacruz.k12.ca.us/computers/page9.html USPS History: http://www.usps.gov/history/his1.htm http://www.nua.ie/surveys, Apr. 16,1999. "300 Million Online by 2005 Asia, South America to Lead Way," http://cyberatlas.internet.com/big_picture/demographics/data.html (March 31,1999) University of Massy. http://www.massey.ac.nz/~wwits/emailpol.htm Haisting, Larry J. EDI: A New Way of Doing Business, St. Paul, MN,1993. Moore, Dinty W. The Emperor's Virtual Clothes, Workman Publishing, 1995. Sims, C. (1993 Dec. 6) Reporter discipled for reading his co-workers email. New York Times, P.A3.

Bureaucracy and Democracy

Bureaucracy and Democracy Assuming that the court's interpretation of the law was accurate, do you believe that the state's power to regulate in these matters should outweigh the federal government's right to do so? What, if anything, should be done? No I do not think the state's power to regulate in these matters should outweigh the federal government. Independent Agencies help execute policy or provide special services.Independent Agencies also exist outside of the departments of the executive branch and have three separate branches: Executive – President of the United States, esponsible for administering and enforcing the laws of government Legislative – Congress responsible for the creation of law Judicial – Supreme Court responsible for administering Justice, resolving disputes, and interpreting the law.This system establishes a strong central government, while insuring a balance of power. Agencies can be characterized as being either executive agencies or i ndependent agencies. How do they differ and, from your standpoint, which is preferable in terms of maintaining agency focus and controlling the actions of the agency? Independent agencies are those that exist outside of the departments of the executive branch, executive agencies are not